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Good times.
Plenty of action taking going on over here, and next week is a big meeting with fellow Maverick Vishin and his team at Mind Valley in Kuala Lumpur. But first, your questions Q: Hey Craig, Thanks for everything that your doing. I believe a true issue that I have is really realizing that there is a way to make a real business from marketing online and creating products.
What do you believe is the easiest way (grant it I have some experience) with building a business and making a profit that replaces your income on a steady basis without all the IM B.S. and crap? Greg Answer: Greg, The easiest way is to identify a big idea for your business. The big idea allows you to connect to your prospects with deeper meaning and have a greater emotional impact.
The big idea, essentially, is you being able to solve a problem that keeps them awake at night.
In order to do this, you must FULLY understand the prospect and their problem. You need to clearly comprehend the pain your prospect is in. Then you need to show them how your service/solution specifically solves their problem.
And you need to be able to concisely communicate this big idea in a matter of seconds. Youll recognize that as the old elevator pitch idea, meaning if you were stuck in the elevator with the CEO of a massive company that would be your dream business partner, would you be able to communicate your big idea to the CEO in the time it takes for you to go from the 10th floor to the 1st floor in that elevator ride? As my friend Yanik Silver says in Maverick Business Rule #1: Its got to be a BIG idea that you, your team and your customers can get in seconds. Q: I just became an FIM subscriber this week and was wondering if I could get details on the ETR mastermind group if it isnt too late.
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From: (Craig Ballantyne) http://internetindependence.com/why-you-need-a-big-idea